Friday, June 12, 2009

Bridal Fashions on a Budget

Faviana rolls out a new line of gowns perfectly tailored for the recessionista bride

By Timothy R. Schulte


Image courtesy Faviana

In this economic climate, wedding-related businesses are doing all they can to help out brides who may be working with a tighter budget. For some vendors, that may mean slashing prices on their products and services. For gown maker Faviana, it meant rolling out something completely new.

For 2009, Faviana, which has traditionally designed eveningwear for about any occasion other than a wedding, created a special White Collection of gowns for budget-conscious brides.

"This is the first time we've done a special grouping geared to the bridal market," says Linda Mann, a spokeswoman for Faviana.

Like other Faviana gowns, the White Collection gowns retail no higher than $500.

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